Leadership development case study

Leda platform

By The Numbers

90%

completion rate

30%

participants promoted

21

team leaders trained

+5%

Org Engagement Score

The Opportunity

Developing Leaders with Big Hearts

Camp Quality is a national children's cancer charity with around 65 staff spread across multiple offices in every Australia, supported by over 1,200 volunteers who run camps and programs for kids facing cancer.

The culture is distinctive. As GM People & Culture Natalie Gallagher describes it: "The culture is lovely, people are very passionate and have big hearts." But that emotional investment comes with challenges, supporting families through childhood cancer takes a toll, and resilience is something leaders need to model and cultivate.

In 2022, Camp Quality had just emerged from a difficult COVID period. They'd restructured and hired aggressively. "The caliber of people that were brought in over the last year has been outstanding," Natalie noted.

But leadership development was ad-hoc. There was no consistent pathway for emerging leaders, just individual coaching arrangements that varied person to person. "It's really been about working with people to help them progress within a leadership role... it's been quite different for different people."

With a geographically distributed workforce, traditional face-to-face training created inequity, Sydney and Melbourne offices got the full experience while regional staff joined via video call, struggling to hear and breaking off into side conversations.

Camp Quality needed something structured, scalable, and sensitive to their unique circumstances.

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The Approach

A Deliberate Investment in People

Camp Quality approached leadership development with the same intentionality they bring to supporting families facing cancer. This wasn't going to be just another online training program — it was an investment in their people's futures.

Natalie was clear about the philosophy from the start: "We really want to go into it in a very planned, structured approach... so people can see how invested we are in the program for them"

Camp Quality selected Leda's platform to provide the curriculum and structure, then made it their own. They integrated their signature cultural traditions — including "Fun Therapy," the icebreaker ritual used across the organisation from board meetings to job interviews. "If you were to start the session with them by saying, let's start with a bit of fun therapy, they'll look at you like they know exactly what you're talking about. And then they'll be smiling."

The program evolved based on what worked for their people. After the first cohort, Camp Quality refined the timeline from nine months to six, finishing before their busy September–November period when teams are running camps and events nationally. They adjusted the mentor session format based on participant feedback, fewer sessions, more structure, clearer outcomes.

They involved their CEO in welcomes and graduations. They invited graduates from earlier cohorts back as guest mentors for newer participants. Each iteration reflected their commitment to getting it right.

The Results

What Camp Quality Achieved

Leadership pipeline strengthened: 30% of the first cohort were promoted within the year following completion — emerging leaders stepping into the roles Camp Quality had been preparing them for.

Engagement rising from a high base: Camp Quality's employee engagement score climbed from an already-strong 84% to 89% in a single year. Their investment in people is landing.

Sustained commitment: Three years in, Camp Quality is planning their third cohort. Leadership development has become part of how the organisation operates, not a one-off initiative.

Behavioural Change in Action

Participants didn't wait until graduation to apply what they learned. Real changes showed up during the program — in how leaders gave feedback, handled conflict, communicated, and showed up for their teams.

The Verdict

From Ad-Hoc to Intentional

Camp Quality came to Leda with a specific challenge: inconsistent leadership development for a geographically distributed team with modest L&D budget and an internal program they needed to complement rather than compete with.

Three years later, the evidence is clear. Thirty percent of Cohort 1 participants have been promoted. Organisational engagement has climbed five percentage points. The CEO actively participates in graduations, framing leadership development as central to Camp Quality's future. And Cohort 3 is already in planning.

For Camp Quality, leadership development is no longer ad-hoc and individual. It's structured, it's cultural, and it's ongoing.

Congratulations to everybody who's graduated from the course. It's a fantastic course and we get such great feedback from everybody about it. — Deborah Thomas, CEO

About Leda

Leda is a leadership development platform that combines proven emotional intelligence curriculum with enabling technology to build sustainable leadership capabilities at scale.

Leda's "manage self before leading others" methodology has been deployed across corporate leadership programs and academic institutions, including Monash Business School's MBA program—which received AACSB's 2018 Innovations That Inspire recognition.

Website: getleda.com
Sectors: Corporate, Academic, Public Sector
Focus: Emotional Intelligence, Leadership Pipeline Development

About Camp Quality

Camp Quality brings positivity, fun and laughter back into the lives of kids facing cancer. Their programs and services help families build optimism and resilience through community, education and fun. They support kids (0-15) dealing with their own cancer diagnosis, or the diagnosis of a sibling, parent, or carer, every step of the way. And have improved the quality of life for kids impacted by cancer, and their families, for almost 40 years.

Founded: 1984
Location: North Sydney, NSW

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