Ashley Leach
Founder
Ashley founded Leda after a decade in digital behaviour change, where he saw firsthand why most training fails to stick. The insight was simple: behaviour change requires structure, support, and time — not a one-day workshop and a PDF.
Before Leda, Ashley ran digital behaviour change agencies working with health and education clients, and lectured in digital marketing at the University of South Australia. His technical background in software engineering combined with dual MBAs allows him to bridge the gap between learning science and scalable technology.